From the Financial Crisis to a Real Estate Empire with Greg Friedman, Founder & CEO of Peachtree Group

Greg Friedman is the Founder and CEO of Peachtree Group, a real-estate investment firm focused on acquisitions, development, and lending across commercial real estate with a strong hospitality footprint. Since launching Peachtree in 2007, Greg has overseen more than $11 billion in real-estate investments and built one of the country’s most active private-credit and loan-acquisition platforms. He has been a 3i Member since 2024.

Listen to the episode to hear:

• How Greg launched Peachtree on the eve of the 2008 financial crisis and turned it into an advantage

• The firm’s philosophy of identifying “mispriced risk” and moving faster than banks

• Peachtree’s expansion into film financing, tax-credit strategies, and other adjacent ventures

Learn more about 3i Members and follow us on LinkedIn for updates.