52 Weeks of Hustle - The Lemonade Stand

🎙️ New Episode Alert — “The Lemonade Stand: What Scout Taught Me About Sports Business at Three and a Half Years Old”

This week on 52 Weeks of Hustle, I’m changing things up a little.

No billion-dollar leagues. No massive media deals. No revenue-sharing debates.

Instead, I’m talking about a lemonade stand. Last Sunday, my 3.5-year-old daughter Scout set up shop at the end of our driveway for two hours.

🍋 44 cups sold

💰 $94 in gross sales

💵 $50 in costs

📈 $44 profit

But what caught my attention was that she charged $1 per cup — and people actually paid an average of $2.14.

That two-hour lemonade stand got me thinking:

Every business is really just a lemonade stand at scale. The questions are the same. The only difference is the decimal points.

🍋 5 lessons from the stand: