Zander Barth - Hiring for Resourcefulness Over Resumes

In this episode of 5Q's, host Michael Greenberg (https://www.linkedin.com/in/gentoftech/) talks to Zander Barth (https://www.linkedin.com/in/zanderbarth/), Director of Colophon New Media, a web development and marketing agency with 18 remote team members. His hiring philosophy flips conventional wisdom: personality and culture fit first, credentials last. His most recent hire had never touched a website backend but had spent two years teaching himself development by building random weekend projects. Zander also explains why intrinsic motivation and willingness to get your hands dirty matter more than experience, especially as AI reshapes what agency work looks like.

The 5 Q's:

(3:19) What's the latest thing you've learned?

(6:46) What's a business bet you're making right now?

(12:18) What's one thing you think everyone should know?

(14:33) Who are you grateful for at the moment?

(17:59) What's your biggest challenge right now?

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Connect with Michael Greenberg here;

https://www.linkedin.com/in/gentoftech/

https://www.3rdbrain.co/

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