Episode 64: Hydration as a Superpower: Zeus Kajita on Brain-First Wellness and Ki Electrolytes

<p><strong>Introduction</strong></p><p>Hosted by Den Jones—founder and CEO of 909 Cyber and veteran enterprise security leader—<em>909 Exec</em> explores the real-life journeys and wisdom of executives shaping the business and technology world. In Episode 64, Den sits down with Zeus Kajita, the co-founder of Ki Electrolytes, to discuss his background, entrepreneurial lessons, and personal health journey.</p><p><br></p><p><strong>Main Topics Covered</strong></p><ul><li><p><strong>Cultural Background &amp; Early Life:</strong> Zeus discusses growing up in the Bay Area heavily influenced by his father&#39;s Japanese heritage, which instilled a foundation of healthy eating and tea culture. He also touches on his family&#39;s deep roots in international business and travel, which led to his early experiences working overseas in Guam right after high school.</p></li><li><p><strong>Entrepreneurial Ventures &amp; Key Lessons:</strong> Reflecting on a history of starting various businesses, Zeus frames his past failures as invaluable &quot;outside the classroom&quot; education. He emphasizes that choosing the right business partner is critical—attributing many past setbacks to misaligned partnerships or poor timing—and highlights his core strengths in business development, relationship-building, and establishing trust.</p></li><li><p><strong>Health Crisis &amp; The Creation of Ki:</strong> Zeus opens up about his personal struggles during the COVID-19 pandemic, where he found himself 60 pounds overweight, tired, and depressed. This pivotal turning point prompted a return to the healthy habits of his youth and ultimately inspired him to create Ki Electrolytes.</p></li></ul><p><br></p>