Episode 398: Make Your Own Content

"Make Your Own Content" Is Incomplete Advice. Here Is What It Actually Means.

I was scrolling TikTok, as one does, and I came across an actor who was fired up. She said the advice to make your own content is terrible. Her take was basically, I'm an actor, not a writer, not a producer, not a director. I don't have a crew or a budget. So what are you actually asking me to do here? Pull a short film out of thin air between my day job and my auditions?

And I watched that video and thought, you know what, there's a point there that's fair. But I also think the advice is incomplete. Not wrong. Incomplete. And incomplete advice is dangerous because it sounds reasonable enough that people try it, fail, and then blame themselves.

So today I want to unpack what make your own content actually means, who it's for, and how it means something completely different if you're a voice actor.

The Advice Is Missing a Map As it's typically delivered, in workshops, masterclasses, panels, the advice sounds like this. Don't wait to be cast. Create your own opportunities. Write something. Film something. Put it out there.

For a certain type of actor with a certain set of skills and resources, that advice is genuinely transformative. I've seen it work.

But here is what it quietly assumes. It assumes you can write, or that writing is easy to pick up on top of everything else you're already doing. It assumes you have access to equipment and someone who knows how to use it. It assumes you have time. Not just time, but the kind of uninterrupted, energized creative time that doesn't happen at 10pm after a full day of survival jobbing and self-taping. It assumes you have money for space, editing, sound, and the seventeen other things that go into putting something on screen. And it assumes that the part of you that loves acting also loves producing. Those are not the same skill set. They are often not even the same personality type.

So yes. As a blanket statement handed to every actor in every room, make your own content is incomplete at best and demoralizing at worst.

What Nobody Tells You Recently I got together with some creative friends and we all said the same thing. We want to make something. We have ideas and we're tired of waiting.

And here is what happened next, and this is the part that never gets said. We divided it up. I like to write, so I wrote some scenes. I don't want to be on camera, so I'm not going to be. A friend wants to film, so she's behind the camera. She needs reel content, so we're building it so she gets that. Other people are acting in it. The only money we're spending is on the space to film. That's it.

Nobody is doing everything. Nobody is wearing every hat. Nobody is burned out before we even start. We collaborated.

I know that sounds obvious when I say it out loud. But I don't think it's what people picture when someone says make your own content. They picture one exhausted person alone in their apartment trying to write, film, light, direct, act, edit, and distribute a short film by themselves. And that version is a nightmare. The collaboration version is actually fun. It's sustainable. It gets finished.