133 | How to Use PR to Get Found by AI and Attract More Acupuncture Patients with Larissa Banting

Today I’m talking with Larissa Banting, an accredited publicist who helps entrepreneurs use publicity to build credibility, authority, and visibility online. One of the biggest concepts we talk about today is how PR is becoming increasingly important as people use AI for search. Because AI doesn’t just decide that someone is an expert. It has to get that information from somewhere. It’s looking for signals across the internet that tell it who you are, what you’re an expert in, and whether oth...