Ep 62: How to Build a Brand AI Recommends (Part 2)

<p>If AI is becoming part of the buying journey, how should brands actually prepare?</p><p><br></p><p>In Part 2 of this series, Aves moves from theory to execution, breaking down the research process behind building a brand that&#39;s positioned for both human buyers and AI recommendations.</p><p><br></p><p>The episode covers how to identify market white space, analyze competitors, build stronger personas, and create messaging that supports both brand storytelling and long-term brand reinforcement.</p><p><br></p><p>You&#39;ll learn:</p><p>• Why competitor research should go beyond direct competitors</p><p>• How AI search can uncover opportunities in your category</p><p>• A framework for identifying untapped market positioning</p><p>• Why broad messaging is becoming less effective</p><p>• How to build personas from real customer behavior</p><p>• The message box framework for stronger creative strategy</p><p><br></p><p>Whether you&#39;re building a DTC brand, leading creative, or thinking about the future of ecommerce, this episode offers a practical framework for developing strategy before you ever make an ad.</p><p><br></p><p>00:00 Why most brands market the wrong way</p><p>01:39 Part 2: AI shopping strategy</p><p>04:31 Brand storytelling vs. brand enforcement</p><p>06:23 Where every creative strategy starts</p><p>07:20 Building a competitor matrix</p><p>12:06 Using AI search to find market gaps</p><p>15:25 Finding your brand&#39;s white space</p><p>18:55 Why niche beats broad</p><p>21:17 Building personas from research</p><p>23:01 The muse framework for better creative</p><p>24:57 The message box framework</p><p>26:19 Turning research into strategy</p><p>28:15 Preparing for AI-driven Q4 shopping</p><p>29:13 What&#39;s coming in Part 3</p><p><br></p><p>Work with Pilothouse: ⁠<a href="https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast" target="_blank" rel="noopener noreferer">https://www.pilothouse.co/get-in-touch?utm_source=dtc&amp;utm_medium=podcast&amp;utm_content=e&amp;rPodcast⁠</a></p><p>Subscribe on YouTube: ⁠<a href="https://www.youtube.com/@DTCPodcast" target="_blank" rel="noopener noreferer">https://www.youtube.com/@DTCPodcast</a></p><p>Subscribe to DTC: ⁠<a href="https://www.directtoconsumer.co/" target="_blank" rel="noopener noreferer">https://www.directtoconsumer.co/⁠</a></p><p>Listen to DTC Podcast: <a href="https://podcasters.spotify.com/pod/show/dtcpodcast" target="_blank" rel="noopener noreferer">⁠https://podcasters.spotify.com/pod/show/dtcpodcast</a></p>