LIVE at EVMC 2026: Beyond Venue Walls Panel

Live from Sacramento – Sit in on this 2026 Event & Venue Marketing Conference session as we chat with Vanessa Mancao (Tour Marketing Manager, Red Light Management), Karl Crudup (Director of Event Sales & Production, Sacramento Kings), and Jessica Eckley (Managing Partner, Crackerjack Media) in front of a live audience. In this session, titled "Beyond Venue Walls: Creative Strategies for Marketing Experiences Beyond Traditional Events" we explore how creative marketing and branding can promote activities tied to other events, plaza parties, and unique experiences beyond traditional events inside venue walls. Walk away with actionable ideas to craft fun interactions, boost awareness, maximize assets, create a larger community impact, and build deeper fan connections beyond event night. Hosted by Adventures In Venueland’s Dave Redelberger and Paul Hooper, this episode gives you a taste of this year's sold out conference at the Hyatt Regency Sacramento. If you joined us in-person, this is a great way to re-listen for notes and share this episode with a boss or colleague for them to get a taste of the EVMC experience.

Vanessa Mancao: LinkedIn

Karl Crudup: LinkedIn

Jessica Eckley: LinkedIn

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ADVENTURES IN VENUELAND

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Learn more about Event & Venue Marketing Conference

Meet our team:

Paul Hooper | Co-host, Booking, Branding & Marketing

Dave Redelberger | Co-host & Guest Research

Megan Ebeck | Marketing, Design & Digital Advertising