The Economic Impact of Business Events in Johannesburg

Johannesburg is more than an economic hub, it is a driver of connection, opportunity, and growth across the continent. In this episode of Africa Event Connect, Rendani Khorombi of the Johannesburg Tourism Company shares how business events shape cities, influence industries, and contribute to long-term economic impact. From global positioning to partnerships and legacy, this conversation explores what makes a destination competitive. A powerful reminder that the true value of events lies beyond the room in the impact they leave behind.