
← AI unwrapped10 dec 2025 · 30 min
#10 Friend of the show: how Chillafish uses AI in the toy industry
#10 Friend of the show: how Chillafish uses AI in the toy industry
<p>In this episode of the CROPLAND Podcast, Geert Vromman welcomes his friend and entrepreneur Seppe De Roeck. Seppe is the founder of Chillafish, a Belgian brand known for designing innovative and sustainable ride-on toys.</p><p>The two dive into Seppe’s vision on building high-quality products and the challenges of operating in a global market. They also explore how AI is being used at Chillafish: from experimenting with generative language models to the potential of agentic AI in business processes.</p><p>Seppe shares his experience with implementing AI tools in his company, and his perspective on how AI will shape the future of business operations.</p><p>Listen now! </p>