Broker Power-Up Podcast: Episode 73

Episode 73: Six Sales Strategies to Win Every Deal

Hosted by Jonathon Haddad, AIME’s Chairman & CEO, and Tommy Golightly, AIME’s Marketing Manager.

In this episode, Jonathon opens up his playbook and shares six of his top sales strategies for controlling conversations and closing more loans. He breaks down how to approach different client personalities and why the right question changes everything.

Broker Buzz

– Whether 1099 loan officers should obtain separate E&O insurance, and why protecting your company is non-negotiable.

– How to expand a one-man shop to bring on other loan officers, including the importance of building standards and checking state regulations.

– The best tools for recording and transcribing borrower calls and why recording calls is a sign of professionalism, not trust issues.

Sales Training | Six Strategies to Control Any Conversation

Jonathon shares six of his top ten sales strategies, each designed for a different client personality.

There is a strategy for the shopper who wants to negotiate, another for the proud homeowner who needs validation, and one for the ChatGPT client who thinks they already know everything. There is also a way to build momentum before you even present a loan and a method for shining light on the problem instead of the product.

If you are losing deals, it is not because your product is wrong. It is because your conversation needs to change.

Story Time | A Journey of Personal Growth