How Many Planes Does the World Need?

Ahead of the Farnborough Airshow, for this special episode Gordon Smith and Meghna Maharishi are joined by Darren Hulst, Boeing's VP of Commercial Marketing. The conversation centers on the planemaker's latest Commercial Market Outlook, an annual report which asks how many aircraft the world will need in the decades to come.

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00:00 Welcome and Guest Intro

00:45 Boeing Outlook Overview

01:33 Fuel Shock and Demand

04:28 How CMO Is Built