Jenna Nicholas: Negotiating For Purpose And Profit

<p>In this podcast episode, Stan welcomes investor and CEO Jenna Nicholas to discuss the growing inflection point where financial performance aligns with social and environmental impact. </p><p>They explore Nicholas’s book, &quot;The Enlightened Bottom Line: Exploring the Intersection of Spirituality, Business and Investing,&quot; including her motivation to interview investors and business leaders about transformational moments, values, and legacy. </p><p>Nicholas shares case studies such as Patagonia’s Holdfast Collective structure to perpetuate environmental impact, Panera’s COVID-era partnership to provide school lunches through USDA support, and companies like Devoted Health and Barry-Wehmiller that connect trust and empathy to business performance. </p><p>Check out Jenna&#39;s book at: <a href="https://www.jenna-nicholas.com/" target="_blank" rel="ugc noopener noreferrer">https://www.jenna-nicholas.com/</a></p><p><br></p><p>00:00 Impact Investing Inflection</p><p>00:57 Negotiation Lessons Revisited</p><p>01:48 Why Write The Book</p><p>04:26 Patagonia And Panera Stories</p><p>07:33 HEAL Framework Explained</p><p>08:15 ESG Goes Mainstream</p><p>14:46 Convincing The Skeptics</p><p>17:00 Trust Purpose And Performance</p><p>19:39 Spirituality At Work</p><p>23:13 Embedding Values In Culture</p><p>25:21 What Is Impact Experience</p><p>33:40 Measuring Outcomes And Commitments</p><p>35:50 Education Equity Breakthroughs</p><p>41:47 Deep Listening As Persuasion</p><p>44:36 Closing Thoughts And Book Plug</p>