Women in Sales: Relationships, Not Transactions - The Secret to Building a Powerful Network

Strong professional networks are built through trust, consistency and meaningful relationships, not transactional interactions. In this episode, Jenni Lee Crocker, Alliant, welcomes Stephanie Ford, Warren Whitney, to discuss how centers of influence (COIs) and authentic networking drive long-term success in sales. Together, they share practical insights on building referral networks, strengthening professional connections and cultivating relationships that support sustained business development and career growth.