Always Be Testing

← Always Be Testing21 jul · 39 min

#128: Why Partner Quality Beats Partner Count | Darryl Yearwood & Tye DeGrange

#128: Why Partner Quality Beats Partner Count | Darryl Yearwood & Tye DeGrange21 jul39 min

Darryl Yearwood, who leads partnerships at Apollo, makes the case that a smaller, higher-quality partner roster beats chasing volume every time. He and Tye get into what "not plug-and-play" really means in affiliate marketing and how to build partnerships that actually move revenue.