44. Impact Literacy: A/Prof Julie Bayley on why just expecting impact isn't the same as enabling it

Read along here as Julie and I step through the Impact Literacy Workbook.

View the full show notes, including a summary of practical tips on the Amplifying Research website: https://www.amplifyingresearch.com/podcast/44-julie-bayley

A/Prof Julie Bayley is one of the world's leading voices on research impact, and she's on a mission to make sure that the pathway from academic inquiry to meaningful societal change isn't just left to chance. She joins us to unpack impact literacy — a practical framework and step-by-step workbook that helps researchers find their place in the impact puzzle, and helps institutions build the culture to make it all possible.

Julie is currently the Director of Research Impact and Culture at Northeastern University London. Previously, she was Director of Research Impact Development and Director of the Lincoln Impact Literacy Institute, both at the University of Lincoln, UK. She's the author of Creating Meaningful Impact: The Essential Guide to Developing an Impact Literate Mindset, one of Emerald Publishing's bestselling books of 2023.

Julie's passion for impact is deeply personal. A blood clot in 2008 left her unable to walk without pain for ten years — until research-developed vascular stents gave her mobility back. That experience cemented her commitment to ensuring research reaches the people who need it.

Together with David Phipps (Director of Research Impact Canada and Assistant Vice President, Research Strategy and Impact at York University), Julie has developed a suite of freely available tools including the Impact Literacy Workbook and the “Are you Impact Healthy?” Institutional Health Check Workbook — practical resources designed to help researchers and institutions plan for, deliver, and evaluate impact.

"The more we put impact as an extra, a burdensome extra, the less we're going to grow it, the less change we're going to make, and the more ill-equipped our researchers will be to do it… In academia, we have the most incredible opportunity to make a difference… Impact literacy is not about being an impact expert. It’s is being able to judge where you fit into that picture." — Julie Bailey

This episode is essential listening for anyone responsible for driving or supporting research impact — whether you're an individual researcher trying to understand where you fit, a team leader building impact capability, or an institutional leader looking to create a culture where impact is genuinely enabled, not just expected.

Our conversation covers:

The impact literacy model: why, how, who, and what

Walking through the Impact Literacy Workbook step by step: from framing your problem to assembling your impact plan

Why researchers should start thinking about impact much earlier than they typically do