B2B Strategies for a B2C App

<p>What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel?</p><p>In this live session, we’re joined by Jason Mathew, Founder &amp; CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology.</p><p>Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel.</p><p>We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sales and institutional purchases can help apps reach hundreds or even thousands of users through a single partnership.</p><p>You will discover:</p><p>✅ How to build a unique distribution channel for app growth</p><p>✅ How institutional purchases can drive app adoption</p><p>✅ How to approach B2B sales as a consumer app founder</p><p>✅ Strategies for expanding an app beyond traditional paid acquisition</p><p>Learn More:</p><p>Check out: <a href="https://www.leadmenot.org/ " target="_blank" rel="noopener noreferer">https://www.leadmenot.org/ </a></p><p>Follow on IG: <a href="https://www.instagram.com/leadmenotapp/" target="_blank" rel="noopener noreferer">https://www.instagram.com/leadmenotapp/</a></p><p>🚀 Need help growing your app?</p><p>App Masters: </p><p><a href="https://www.appmasters.com" target="_blank" rel="ugc noopener noreferrer">https://www.appmasters.com</a></p><p>You can also watch this video here: </p><p><a href="https://youtube.com/live/AKWkaV88B38" target="_blank" rel="noopener noreferer">https://youtube.com/live/AKWkaV88B38</a></p><p>*********************************************</p><p>SPONSORS</p><p>The app growth playbook is changing fast.</p><p>AppsFlyer’s State of eCommerce App Marketing Report 2026 breaks down the latest trends, benchmarks, fraud insights, and market-by-market data every app marketer should know before planning Q4.</p><p>Download it free from the link below: </p><p><a href="https://bit.ly/4uvoHGM" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/4uvoHGM</a></p><p>*********************************************</p><p>Tired of handing 30% of every in-game sale to iOS and Android billing systems? Appcharge is the DTC monetization platform trusted by King, Huuuge, Tripledot, and SciPlay – giving studios a direct line to their players, and up to 95% of every transaction. </p><p>Web stores, payment links, and a full Merchant of Record service covering taxes, compliance, and global payments – all in one platform. </p><p>Learn more:</p><p><a href="https://www.appcharge.com/" target="_blank" rel="ugc noopener noreferrer">https://www.appcharge.com/</a></p><p>*********************************************</p><p>Follow us:</p><p>YouTube: <a href="http://appmasters.com/youtube" target="_blank" rel="ugc noopener noreferrer">⁠AppMasters.com/YouTube⁠</a><br>Instagram: <a href="https://www.instagram.com/appmastersco/" target="_blank" rel="ugc noopener noreferrer">⁠@App Masters</a><br>Twitter: <a href="https://twitter.com/AppMastersCo" target="_blank" rel="ugc noopener noreferrer">⁠@App Masters</a><br>TikTok: <a href="https:,//www.tiktok.com/@thesteveyoung" target="_blank" rel="ugc noopener noreferrer">⁠@stevepyoung⁠</a><br>Facebook: <a href="https://www.facebook.com/AppMastersCo/" target="_blank" rel="ugc noopener noreferrer">⁠App Masters⁠</a></p><p>*********************************************</p>