Can AI Help Your Business Find Its Story? with Josh Lowman

Can AI help your business stand out — or does it just make everyone sound the same? Jonathan Green talks with Josh Lowman, founder of category-design studio Goldfront, about creating real categorical differentiation, going all-in on AI without gutting your team, and why human feeling is the one thing the machines can't fake.

Key Takeaways:

• Don't differentiate incrementally ("faster, more features") — create a real category

• Being first in a category (or obsessively serving one customer) m...