Why telling people to eat less meat will never work - and what we can do instead with Bruce Friedrich, The Good Food Institute

Meat consumption has risen every single year that the United Nations Food and Agriculture Organization has been measuring. Despite warnings about climate impacts spanning over a century, from carbon and methane's effects to James Hansen's congressional testimony in 1986, to a book called "Diet for a Small Planet" published 52 years ago, global meat production continues its upward trajectory. All available analysis indicates the world will eat at least 50% more meat by 2050. But here's ...