At The Table

← At The Table30 jul · 39 min

Too Good to Be GF: How WOW Baking Built Trust One Cookie at a Time

Too Good to Be GF: How WOW Baking Built Trust One Cookie at a Time30 jul39 min

<p>What does it take to earn the trust of a community that can&#39;t afford mistakes? This week, Channon sits down with Shawna LeMott of WOW Baking Company to talk about building a gluten-free brand that puts safety, quality, and community first. From the early days of dry, crumbly gluten-free products to creating cookies that everyone wants to eat, Shawna shares how WOW Baking has helped change expectations around gluten-free food. They discuss dedicated facilities, GFCO certification, customer trust, the power of community partnerships, and why no one should have to settle for a cookie that&#39;s merely &quot;good for gluten-free.&quot;</p>