Why Great Products Don't Become Great Brands | Sheila Ulrey

<p>Most startups have great products. The ones that succeed know how to turn them into great brands.</p><p>In this episode of Authority Architects, Sheila Ulrey, former marketing leader at L&#39;Oréal, Disney, and Aveda, shares lessons from decades of experience building brands, leading teams, and advising startups. She discusses customer experience, community-driven growth, founder-led marketing, and why human creativity still matters in an AI-driven world.</p><p>A practical conversation for founders, marketers, and business leaders looking to build brands that people trust, remember, and recommend.</p>