Marketing Shouldn’t Stop When Sales Takes Over | Heather Harlos

<p>Marketing shouldn&#39;t end once a lead reaches the sales team.</p><p>In this episode of <em>Authority Architects</em>, Heather Harlos, Global Vice President of Programs and Enablement at Coro, explores how stronger alignment between marketing and sales can create better customer experiences and more effective growth.</p><p>From understanding how sales teams actually work to meeting buyers where they already seek answers, Heather shares a practical approach to building credibility, nurturing prospects, and keeping marketing involved throughout the buying journey.</p>