B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

← B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success20 aug · 21 min

Luma's Prince Boucher on building AI as a core capability, not just a pilot project

Luma's Prince Boucher on building AI as a core capability, not just a pilot project20 aug21 min

With the rush to adopt generative AI, what's the greater risk for a large enterprise: the cost of inaction, or the cost of a poorly executed action?

Agility requires more than just adopting new tools; it demands a fundamental shift in how teams learn, collaborate, and measure value in a rapidly changing landscape.

Today, we're going to talk about what happens after the initial AI hype cycle. Many organizations have invested in powerful new platforms, but the real challenge isn't procurement—it's enablement. How do you move AI from a series of isolated pilot projects to a core capability that empowers your teams, enhances creativity, and drives measurable business outcomes without introducing unnecessary risk?

To help me discuss this topic, I'd like to welcome, Prince Boucher, Director, Forward Deployed Creatives at Luma.

Prince Boucher on LinkedIn: https://Linkedin.com/in/princeboucher

---------- Resources ----------

Luma: https://lumalabs.ai/

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