Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media

Maren Hamilton, former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop treating social as a downstream channel, how to bring social thinking upstream into campaign planning and what it takes to build a social-first brand.

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This podcast is produced by Port Side, a creative production studio creating video strategy + production for active brands, rooted in emotion.

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