Become the Person You Envisioned: Brenda Hogsett on 27 Years in Beauty, The Skin Games & Saying Yes

In this episode of Beauty Talk Confessions, Kati sits down with Brenda Hogsett, owner of Skintastic, for a conversation about longevity in the beauty industry, taking chances, continuing to evolve, and what can happen when you simply keep saying yes to the opportunities in front of you.

Brenda’s journey in beauty spans more than two decades. She started in massage, returned to school for esthetics, worked in salons, spas, and waxing chains, became a lead waxer and trainer, and eventually opened Skintastic from the back of her home while caring for her infant son after open-heart surgery. What started as a way to create flexibility for her family grew into a career that has earned her multiple international awards and opened doors she never could have imagined.

One of the most powerful parts of Brenda’s story is realizing that the woman she envisioned becoming while she was still in beauty school is the woman she has become today.

Kati and Brenda talk about the years of work behind that success, building a clientele before social media was what it is today, transitioning from high-volume waxing into corrective skincare, and why continuing to educate yourself matters no matter how long you’ve been in the industry.

They also dive into The Skin Games, the community where Kati and Brenda originally connected, and how competing can push you outside of your comfort zone while surrounding you with people who genuinely want to see you succeed.

For Brenda, saying yes to competing led to awards, relationships, education opportunities, and eventually a leadership role with The Skin Games. Her story is such a reminder that you never really know where one opportunity or one connection may lead.

More Than 20 Years in Beauty and Still Evolving

This conversation is about what longevity in the beauty industry actually looks like.

It isn’t about reaching a point where you know everything. It’s about continuing to learn, being willing to pivot, staying open to opportunities, and allowing your career to evolve with you.

Brenda also shares one of the philosophies that has followed her throughout her career: practice makes improvement, not perfection.

You don’t have to be perfect to take the next step. You have to be willing to show up, practice, learn, and keep moving forward.

Showing Up Beyond the Treatment Room