Beautytap Podcast

← Beautytap Podcast19 feb · 40 min

Matt Berkson, Co-Founder + CEO of Maison Louis Marie | Luminary Spotlight

Matt Berkson, Co-Founder + CEO of Maison Louis Marie | Luminary Spotlight19 feb40 min

<p>Matthew (Matt) Berkson is the co-founder and CEO behind the luxury fragrance and clean beauty brand Maison Louis Marie, where his marketing savvy and brand-building instincts have helped transform a passion project into a globally recognized scent house. </p><p>Alongside his partner Marie du Petit Thouar, who is the perfumer and comes from a family rooted in botanicals (her Great-Great Grandfather Louis-Marie Aubert Du Petit-Thouars was an acclaimed French botanist in the late 18th century), Berkson has helped steer the brand’s growth from a modest line of six candles to a respected lineup carried by major retailers like <em>Sephora</em>, <em>goop</em>, <em>Bergdorf Goodman</em> and more — all while remaining independent and bootstrapped.</p><p>Matt and Marie&#39;s strategic focus on authentic storytelling, visual content, and sustained organic growth has cultivated a loyal community around the brand’s clean, botanical ethos without compromising its minimalist aesthetic or evolving core values.</p><p>Discover how Marie and Matt have embedded authenticity into their brand, connecting deeply with consumers in today’s competitive beauty landscape. </p><p>Plus, learn why working with honest reviewers has become the new frontier of influence for brands. </p>