Ep #17 - Do Good // NaaS

<p>What happens when a social enterprise decides to grow in front of everyone — publicly setting a goal of 100 new clients in 12 weeks? Andy Choi, founder and CEO of DoGood, joins Andi to break down exactly that. Andy shares how a "build in public" campaign became more of an awareness play than a sales push, why most people don't actually need a 501(c3), and what he'd do differently if he ran it again. If you're rethinking your go-to-market strategy or trying to find product-market fit, this one's worth your time. </p><p></p><p>For more information on Do Good, visit them at <a rel="noopener noreferrer nofollow" href="https://www.dogoodpoints.com/" target="_blank">https://www.dogoodpoints.com/</a></p><p></p><p>Want to see the video version? Check out the <i>Behind the Campaig</i>n <a rel="noopener noreferrer nofollow" href="https://youtube.com/playlist?list=PLaajZbxJ5DlxsLdAXnrcY6ViM4eepduDF&amp;si=TPPegXlBZTn-0vlR" target="_blank">playlist on YouTube</a>. </p><p></p><p>For more about Hijinx Marketing, visit our <a rel="noopener noreferrer nofollow" href="https://hijinxmarketing.com/" target="_blank">website</a>. </p><p>Subscribe and leave a review so more marketers can find us.</p>