Ep. #20 - SalesAI Sponsors an IndyCar

<p>What does it take for a B2B startup to go from "we sponsored a car" to an activation the next year that included 53 billboards across central Indiana? In this episode, I'm talking with Sterling Curran, COO, and Troy Purdue, Director of Marketing at SalesAI — an AI messaging and voice agent platform based right here in Indianapolis. They break down how they turned an IndyCar sponsorship into a full city-wide brand awareness campaign, why they built interactive AI agents into their billboards, and what they're doing differently in year two. If you've ever wondered how small teams pull off big activations, this one's for you. Subscribe and leave a review so more marketers can find us.</p>