Behind the Numbers: an EMARKETER Podcast

← Behind the Numbers: an EMARKETER Podcast21 aug · 24 min

Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers

Affiliate as a Strategy with AWIN and HigherDOSE | Behind the Numbers21 aug24 min

In today’s podcast episode, we discuss the evolving definition of affiliate marketing, the most interesting areas of the space today, and how improvements in measurement have helped position affiliate as a channel that marketers can confidently invest in. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Max Willens, AWIN President of North America Adam Weiss, and Higher Dose Chief Marketing and Commercialization Officer Ingrid Milman Cordy. Listen wherever you get your podcasts, or watch on YouTube or Spotify.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-affiliate-strategy-with-awin-higherdose-behind-numbers

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