Earning Attention in a Crowded Market - Cass Bailey

How do you build a resilient, scaling business when the rules of the market are constantly changing?

In this episode of Behind The Numbers, host Dave Bookbinder sits down with Cass Bailey, founder and CEO of Slice Communications, to unpack the realities of modern entrepreneurship, leadership evolution, and the art of strategic communication.

Cass shares her unconventional journey to launching Slice during the Great Recession, the hard-won lessons from selling and later reacquiring her company, and how her leadership style has adapted alongside her business's growth.

Inside this episode, you’ll discover:

Earning Attention: What it actually takes to stand out in today's oversaturated marketplace.

The ROI of Storytelling: Why authentic leadership and internal alignment are critical for connecting with employees, customers, and stakeholders.

AI with a Human Touch: How Slice Communications leverages artificial intelligence to supercharge research and planning while keeping human creativity at the center.

CEO Schooling: The executive education programs, frameworks, and advisory networks that shaped Cass's growth.

A Quick-Win Tool: A simple, powerful listening technique that any leader can put into practice today.

Whether you're an established business owner, an aspiring entrepreneur, or a team leader, this conversation is packed with actionable strategies to help you scale your company, sharpen your communication, and future-proof your organization.

About Our Guest:

Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder and current Chairwoman of Social Media Day, Inc., creator of the My Mom Is… children’s book series and has been working in marketing communications for more than 20 years. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. Cass has appeared on Good Morning America, CBS This Morning, and The Today Show and has written for, or been quoted in, Forbes, Philadelphia Magazine, Black Enterprise Magazine, TheNextWeb, and a number of other publications. Cass has also been named as a “Rising Star” by the Women’s Business Enterprise National Council (WBENC) and received the “Brava” award from Philadelphia Smart CEO.