This Is What's Damaging the Floral Industry | Ep 34

Okay, so this episode started as a casual drive to a friend’s house…

and somehow turned into a full-blown rant about what I actually think is damaging the floristry industry.

(You’ve been warned.)

In this episode, I’m talking about the moment I nearly got kicked out of a floral Facebook group — all because I didn’t join the pile-on when another florist launched a $16 DIY wedding flower ebook.

The thing is, the reaction to that ebook said way more about scarcity, fear, and misdirected blame than it did about DIY brides.

So in this chat, we unpack:

– Why a florist selling DIY resources is not your competition

– The real reason other florists’ prices trigger you (and what that’s actually telling you)

– How confusing their client with your client creates panic, comparison, and burnout

– Why every industry (yes, every single one) has DIY, mid-range, and premium options — and why floristry isn’t special

– How obsessing over what others are charging quietly drains your energy, focus, and momentum

– The difference between telling people you’re valuable… and actually showing them