Your Brand Is Your Booking: How to Stand Out in a Crowded Events Market with Shannon Werkhoven

<p>In this episode, Logan and guest co-host Erin Leonard sit down with Shannon Werkhoven, a decade-plus event pro and venue sales manager at two iconic Live Nation venues, to talk about the one thing that separates planners who consistently book work from those who don&#39;t: personal brand. Shannon shares when she realized her own brand was actually working for her, what makes an event planner stand out from the venue side of the table, and the real difference between having a personal brand and just having a social media presence. If you want to be the planner clients think of before they even start searching, this episode is your roadmap.</p><p>SHOW NOTES:</p><p>Register for the 2026 Better Events Conference: https://app.swapcard.com/login/event/2026-better-events-conference/registration </p><p>Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop</p><p>Connect with Shannon Werkhoven:</p><p>LinkedIn: https://www.linkedin.com/in/shannon-werkhoven</p><p>Connect with guest co-host Erin Leonard on LinkedIn: https://www.linkedin.com/in/%E2%9C%A8-erin-leonard-cmm-66155a59/</p><p>Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest</p><p>Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free</p><p>THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!</p><p>——</p><p>FOLLOW US ON INSTAGRAM:</p><p>@bettereventspod</p><p>@loganstrategygroup_events (Logan)</p><p>@epeventsllc (Mary)</p>