The Pricing Mistakes Most Planners Don't Know They're Making with Jackie Baker

<p>In this episode, Logan and guest co-host Julianne sit down with Jackie Baker, founder of Spark Events and co-founder of Event Pro Suite, for an honest conversation about pricing. Jackie shares the mistakes most event planners make without realizing it, where she landed after years of trial and error across flat-fee, percentage-based, and hourly structures, and what finally made her start charging what her work is actually worth. If you&#39;ve ever undercharged, over-delivered, or struggled to raise your rates with long-term clients, this one is for you.</p><p><br></p><p>SHOW NOTES:</p><p><br></p><p>Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop</p><p>Connect with Jackie Baker:</p><p>Website: https://www.sparkeventshq.com</p><p>LinkedIn: https://www.linkedin.com/in/jackiewoodbaker/</p><p>Instagram: https://www.instagram.com/sparkeventshq/</p><p>Facebook: https://www.facebook.com/sparkeventshq</p><p><br></p><p>Related Episodes:</p><p>Ep. #230 - When and How to Raise Your Event Rates Confidently: https://open.spotify.com/episode/0uVLTOY3lqRqxrnxNlWHXx?si=BOFMTQmrQd2cOGKMh0Bb3Q</p><p><br></p><p>Ep. #211 - Fractional CFO interview with Kelle Thorpe: https://open.spotify.com/episode/0plbiquoAHS5tpbFs0593K?si=Myft59dyQGiTmRNWl8Xukw</p><p><br></p><p>Ep. #147 with Jackie Baker: https://open.spotify.com/episode/3piq1gn938vKhNK39V4RFL</p><p><br></p><p>Connect with guest co-host Julianne Read on LinkedIn: https://www.linkedin.com/in/julianneread/</p><p><br></p><p>Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest</p><p><br></p><p>Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free</p><p><br></p><p>THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!</p><p>——</p><p>FOLLOW US ON INSTAGRAM:</p><p>@bettereventspod</p><p>@loganstrategygroup_events (Logan)</p><p>@epeventsllc (Mary)</p>