THE FISH FLUENCER: James Sibley on How Tech Is Changing the Way We Farm the Sea

<p>Welcome to the Seafood Summer Series 2026 on the <strong>Bites and Bytes Podcast</strong>, and we are kicking it off with a great one!</p><p>Over 120 million tons of seafood are farmed every year. Most people have no idea. And the technology making it happen: AI-powered feeding systems, underwater robots, satellite-connected ocean farms, is advancing faster than the policy and security frameworks trying to keep up with it.  That disconnect is exactly why this conversation matters.</p><p><strong>James Sibley</strong>, known in the aquaculture world as the Fish Fluencer, is an aquaculture educator and content creator who has spent five years visiting fish farms across four continents to explain one of the most consequential and overlooked food systems on the planet. From salmon farms in Scotland and New Zealand to shellfish operations in Southeast Asia, James has seen firsthand how technology is transforming the way we farm the sea, and what happens when that technology outpaces the people managing it.</p><p>This episode covers aquaculture technology, smart fish farming, ocean farming innovation, seafood supply chain transparency, and food security. If you eat seafood, work in food and agriculture, or care about where your food comes from, this one is for you.</p><p>---------------</p><p><strong>Guest: James Sibley</strong><em><strong>&quot;Fish Fluencer&quot; | Aquaculture Creator &amp; Founder</strong></em></p><p><strong>🌐 james-sibley.com</strong></p><p><strong>💼 linkedin.com/in/jameslsibley</strong></p><p><strong>📸 Instagram: @sibleyaqua</strong></p><p><strong>▶️ TikTok: @sibleyaqua</strong></p><p>---------------</p><p><strong>Episode Key Highlights</strong></p><p>00:03:15   Meet James Sibley: The Fish Fluencer</p><p>00:07:26 James’s Origin Story: From Fishmonger to Content Creator</p><p>00:14:12   Inside the Farm: AI, 4K Cameras, and Live Monitoring</p><p>00:18:19   Cleaner Fish: Nature&#39;s Answer to Sea Lice</p><p>00:24:33   Climate Change: The Ocean Feels It First</p><p>00:36:09   Aquaculture and Global Food Security</p><p>00:38:39   IoT, Drones, and Tech on the Water</p><p>00:41:39   Underwater Robots and ROVs</p><p>00:47:00  Cybersecurity on the Water</p><p>00:53:04   The Supply Chain Reality: 3 Years vs. 48 Hours</p><p><strong>---------------</strong></p><p>📘 <strong>Info on Kristin’s upcoming book “</strong><em><strong>Securing What Feeds Us: Cybersecurity in Food and Agriculture.</strong></em><strong>” </strong><br><strong>Publish Date: September 29, 2026, </strong>published by Wiley <br><strong>Learn More here: </strong><a href="https://securingwhatfeedsus.com/" target="_blank" rel="ugc noopener noreferrer">https://securingwhatfeedsus.com/</a><br><strong>Newsletter:</strong><a href=" https://kristin-king.kit.com/newsletter" target="_blank" rel="ugc noopener noreferrer"> https://kristin-king.kit.com/newsletter</a></p><p><strong>---------------</strong></p><p><strong>🎤 Book Kristin Demoranville to Speak </strong></p><p>Invite Kristin to speak at your conference, corporate event, webinar, or workshop. Visit the <a href="https://www.anzensage.com/speaking" target="_blank" rel="ugc noopener noreferrer">⁠website⁠</a> and submit a request.</p><p><strong>---------------</strong></p><p><strong>🎤 Bites and Bytes Podcast Info:</strong></p><p><a href="https://www.bitesandbytespodcast.com/" target="_blank" rel="ugc noopener noreferrer">⁠Website⁠</a>: Explore all our episodes, articles, and more on our official website.  </p><p><a href="https://www.bitesandbytespodcast.com/shop" target="_blank" rel="ugc noopener noreferrer">⁠Merch Shop⁠</a>: Show your support with some awesome Bites and Bytes gear!</p><p><a href="https://substack.com/@bitesandbytespodcast" target="_blank" rel="ugc noopener noreferrer">⁠Substack⁠</a>: Stay updated with the latest insights and stories from the world of cybersecurity in the food industry.</p><p>Socials: <a href="https://www.tiktok.com/@bitesandbytespodcast" target="_blank" rel="ugc noopen