Beyond Destinations: The Future of Philippine Tourism

<p>The way we travel is changing—and so are the experiences travelers seek. Beyond beautiful destinations and good deals, today’s travelers are looking for tourism that is meaningful, sustainable, inclusive, and connected to local communities.Freshly Brewed explores the future of Philippine tourism in a new episode featuring Maria Lourdes Flor “Malou” Japson, president of the Philippine Tour Operators Association (PHILTOA), in conversation with Bless Aubrey Ogerio, BusinessMirror’s Trade and Industry Reporter.The discussion looks at “NextGen Tourism” and how the industry can respond to changing traveler expectations while building a more sustainable and future-ready tourism sector.The conversation also leads to the 37th Philippine Travel Mart, carrying the theme “Nurturing NextGen Tourism: Discover Your Philippines.”• Freshly Brewed• Maria Lourdes Flor “Malou” Japson × Bless Aubrey Ogerio• A BusinessMirror podcastListen to the new episode and discover what’s next for Philippine tourism.</p>