Innovations in Hip Protection with Natasha Williams

On this episode of BoneTalk, BHOF CEO Claire Gill talks with Natasha

Williams, CEO of Phoenix Hipwear and a member of BHOF’s Corporate Advisory

Roundtable. For more than a decade, Natasha has led innovations in hip

fracture prevention, starting with a soft hip protector that became New

Zealand’s market leader and a preferred choice in U.S. senior care

communities. Most recently, she and her team launched Phoenix Hipwear

Active, designed for women 55+ who want to stay active through walking,

hiking, biking, traveling, and pickleball while reducing their fracture

risk. Claire and Natasha discuss this new product, the technology behind

it, and how it’s helping women protect their independence and live vibrant,

active lives.