Chasing Proof: The Truth About Flavor in Bourbon

Send us Fan Mail For years, bourbon enthusiasts have chased higher proof bottles believing that more proof equals more flavor. But is that really true? In this episode of Bottles & Bites Without Borders, Rob Clark is joined by longtime friend Chris Chambers for a blind three-pour bourbon tasting and a deep dive into one of whiskey's most debated topics: proof. We explore why higher proof bourbons often deliver bigger flavors, richer textures, and more complexity—but also why some of the m...