Five Minute Friday: Should You Open a Second Boutique Location? | (Part 1)

Five Minute Friday: Should You Open a Second Boutique Location? | (Part 1)4 sep4 min

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Should you open a second location—or go all-in on online?

Before you expand, Sara Burks is here discuss four things every retailer needs to assess: your customer, your why, your time, and your passion. Too often, retailers expand because they overbought inventory, found an available building, or simply feel like they need to grow. But expansion without a plan can create bigger problems instead of bigger profits.

You'll learn:

How to know if your customers actually want another location

Why overbuying inventory is NOT a reason to expand

The questions to ask before going online

Why "less is more" can be a powerful growth strategy

Join The Boutique Hub

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Ashley Alderson: Instagram