FIFA World Cup 2026 Advertising

The 2026 FIFA World Cup is underway! Join Mark and Lorraine on this week’s episode of the Brand Shorthand podcast as they discuss some of the advertising for this worldwide sporting event. From LEGO and Lay’s to Adidas and Valvoline, tune in as the positioning duo breaks down these ads and determines whether they scored a goal or received a red card. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.