How Creators Replaced the Entire PR Industry

<p>This week we break down why creators have replaced the entire PR industry — from Jordan&#39;s YouTube golf tour launch that outperformed traditional press, to Alex Earle building 500K followers before dropping a single product, to the programmatic ad fraud no one&#39;s talking about.</p><p><br></p><p>0:00 - PR is dead</p><p>0:40 - Edelman panel recap</p><p>3:07 - YouTube golf tour launch</p><p>7:00 - The embargo rant</p><p>10:56 - Shopify&#39;s organic PR playbook</p><p>13:22 - Alex Earle vs. Beyoncé</p><p>18:16 - Michael Rubin&#39;s flag football spectacle</p><p>24:20 - Shoptalk / Klaviyo Composer</p><p>27:00 - Why brands are firing their agencies</p><p>30:09 - Programmatic ad fraud exposed</p><p>36:12 - Retro hardware / Brick auto-bricking</p><p><br></p><p>As always, thanks for watching. Let us know your feedback in the comments.</p><p><br></p><p>Subscribe for unfiltered marketing breakdowns from the most trusted fathers in the game: ‪@orenmeetsworld‬ ‪@Shwinnabego‬ &amp; ‪@JordanRogers2626‬</p><p><br></p><p>Sub to our Newsletter: ⁠https://www.Brandfathers.org</p>