How Summersalt built a swimwear brand from 10,000 body scans

<p>Summersalt launched from a data set most brands would never attempt to build. The team scanned 10,000 women, made a swimsuit for each, and collected detailed feedback on fit. That pattern library still drives the product engine today, and swimwear brands that earn that trust historically hold 80% of wallet share going forward.</p><p>Lori Coulter, Co-Founder and CEO of Summersalt, tells Bryan how she and her co-founder went from a Chipotle lunch to a top 1% launch in under a year, why she still participates in every fitting, and where AI is actually delivering returns at Summersalt today.</p><p>Topics discussed:</p><ul><li><p>Building a fit library from 10,000 digital body scans</p></li><li><p>Finding a co-founder through professional respect and shared values</p></li><li><p>Keeping all brand creative in-house from day one</p></li><li><p>Using post-season return data to improve fit by size</p></li><li><p>Testing new silhouettes in core solids before scaling</p></li><li><p>Recognizing A or D products on launch day</p></li><li><p>Where AI is delivering real efficiency gains at Summersalt</p></li><li><p>Thinking about agentic commerce as a new channel</p></li></ul><p></p>