131 | How Plant-Based Footwear Is changing the way we think about buying

<p><strong>What if your shoes could be a vote for a different world?</strong></p><p>In this episode, María Lucia speaks with Stefan Woben, co-founder of NOOCH, a 100% plant-based footwear brand built around one question: What if Mother Earth was our CEO?</p><p>Stefan and his co-founder Lotte have spent 13 years rethinking not just what a shoe is made of, but how a brand is financed, how products are ordered, how customers are kept close, and how honesty becomes the business model.</p><p>You will hear how a visit to an eco-camp in Spain started everything. </p><p>How anger, despair, and a glimmer of hope all arrived at the same time, and what they did with all of that. </p><p>How they handled a key supplier going bankrupt. </p><p>How over a thousand customers were waiting, with barely five cancellations, because Stefan and Lotte write emails from the heart.</p><p>This is a story about a perfect sustainable brand. It is a story about what it really costs to build one, and why that cost feels worth it.</p><p>Explore the brand at https://nooch.earth/</p>