Community, Co-Creation & the Future of Brand Loyalty with Regan Jayne Plekenpol

<p>What if loyalty programs weren’t about points, but about people?<br>In this episode of <em>Brilliantly Wrong</em>, <a href="https://www.linkedin.com/in/alex-stonehouse-dc/" target="_blank" rel="ugc noopener noreferrer">Alex Stonehouse</a> sits down with <a href="https://www.linkedin.com/in/reganplekenpol/" target="_blank" rel="ugc noopener noreferrer">Regan Jayne Plekenpol</a>, Co-Founder of <a href="https://www.rediem.co/" target="_blank" rel="ugc noopener noreferrer">rediem</a>, to explore how brands can transform customers into active communities that have a positive impact on the world, and why co-creation is the next frontier in brand loyalty.</p><p>They dive into Regan’s transition from public policy to tech entrepreneurship, the moment she and her co-founder, <a href="https://www.linkedin.com/in/sarahganzenmuller/" target="_blank" rel="ugc noopener noreferrer">Sarah Ganzenmuller</a>, realized they could replace loyalty programs altogether, and why behavior change is more powerful than any discount code.</p><p>If you’ve ever felt uninspired by the way brands &quot;reward&quot; loyalty, this conversation will change your perspective.</p><p><strong>Topics Covered:</strong></p><ul><li>The death of transactional loyalty</li><li>Why community and co-creation are the future</li><li>How rediem empowers customers without asking them to spend more</li><li>The pivot from consumer app to B2B SaaS</li><li>What brands like Olipop and Sun Bum are doing differently</li><li>Regan&#39;s entrepreneurial journey of founding and growing rediem</li></ul>