
← Brilliantly Wrong: Marketing. Creativity. Startups.20 okt 2025 · 45 min
Founder-Led, Fun-Fueled, Fractional Marketing with Amanda Wallman
<p>What makes a marketing partner more than just another agency? <a href="https://www.linkedin.com/in/amandaelizabeth/" target="_blank" rel="noopener noreferer"><strong>Amanda Wallman</strong></a>, founder of <a href="https://www.alpineedgemarketing.com/" target="_blank" rel="noopener noreferer"><strong>Alpine Edge Marketing</strong></a>, joins <a href="https://www.linkedin.com/in/alex-stonehouse-dc/" target="_blank" rel="noopener noreferer"><strong>Alex Stonehouse</strong></a> to share her journey from alpine ski racing to running a founder-led consultancy helping startups and small businesses grow.</p><p>We talk about:</p><ul><li><p>Why being <strong>founder-led</strong> creates deeper trust and stronger partnerships.</p></li><li><p>How lessons from <strong>ski racing</strong> apply to marketing, growth, and testing strategies.</p></li><li><p>The importance of <strong>clarity, consistency, and momentum</strong> in building brands.</p></li><li><p>Why marketing is a <strong>business solution,</strong> not just campaigns.</p></li><li><p>And how to bring back the <strong>fun, creativity, and energy</strong> that unlock better results.</p></li></ul><p>Whether you’re a founder, a marketer, or somewhere in between, Amanda’s insights on building authentic, human-centered marketing strategies will leave you inspired.</p>