Sarah Weihman, From Blueprints to Briefs: The Birth of Paradis Sport Active Underwear for Women | EP 184

After a 23-year career in design, former D1 athlete Sarah Weihman pivoted to found Paradis Sport to fix the glaring gap in women’s performance underwear. In this episode, she shares how she traded blueprints for briefs to build a sustainable brand fit-tested by elite athletes!