The Golden Circle of Broadband: What’s the Why Behind Your Network?

<p>This week on Buffering, Zack is joined by Kristin and Christina for a conversation about one of the biggest challenges facing Communication Service Providers (CSPs): standing out in a market where speed and price have become commodities. Using Simon Sinek&#39;s Golden Circle framework, they explore why subscribers don&#39;t choose providers because of gig speeds alone, and how leading with purpose, customer experience, and meaningful value creates stronger differentiation than another speed tier.</p><p><br></p><p>Join Zack, Kristin, and Christina as they discuss why customer experience has become the new competitive advantage, how local providers can avoid the race to the bottom, and practical ways to reframe messaging around the outcomes subscribers actually care about. From self-installation and proactive support to real-world brand examples like Apple, Costco, Chick-fil-A, and LEGO, this episode offers actionable ideas for CSPs looking to compete on more than speed alone.</p>