He made $50K teaching companies AI (full tutorial)

I sat down with Mark Fershteyn, who spent seven years building a B2B SaaS company, raised $8 million, and eventually walked away from it — because on nights and weekends he started doing AI consulting and training for companies, and in six months of part-time effort it surpassed the $500K ARR his seven-year startup had built. Mark breaks down the exact offer ladder he's using to make money with AI trainings and implementations, starting with paid in-person workshops as low as $500 a head all the way up to six-figure AI transformation builds. We get into how he prices workshops, why he treats them as a lead magnet instead of the main event, and how one good workshop turns into a $25K-$50K custom build for a company. By the end of this episode, you'll have a clear playbook for turning AI knowledge into a paid workshop business, even if you're starting with zero audience.

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Timestamps

00:00 - Intro

00:30 - Mark's $8M SaaS wind-down after 7 years

02:00 - Consulting income beats 7 years of ARR in 6 months

03:00 - The 7 different AI offers he's tested

04:00 - How in-person workshops are structured and run

05:00 - First workshop: $500/head, 15 people via Eventbrite

06:00 - Why the 45+ demographic is hungry for AI training

07:00 - Walking through the live offer-ladder diagram

08:00 - Workshop + assessment pricing: $15-25K