Why VIP Days Make 0 Sense for Copywriters (Episode 286)

A client hires you for a “VIP day.”

Suddenly, you’re tasked with:

Kicking off the projectWriting a creative briefComing up with a strong conceptOutlining the copy Writing the copy (for how many deliverables is another question …)Getting feedback on that copyIncorporating that feedbackGetting final sign off

… all in the span of 8 hours.

And let’s be real: no one has 8 good hours of work in them every day.

On this Build Your Copywriting Business podcast episode, Kate and I are digging into why VIP days make 0 sense—for you and especially for your clients!

Just the thought of this task list stresses me out. And, I know some copywriting “gurus” tout the benefit of VIP days, but these days are reputation ruiners, my friend. Here’s why…

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Mentioned in the Episode

Copywriting Is Only 1/3 Writing—Here’s Why That Affects How You ChargeCopywriting Rush Fees: When and How to Charge ThemWhat Do You Bill For? (And What Don’t You?)The Case for Slowing Down: Fast Copywriting Doesn’t Equal Better Copywriting

Related Links

How Can You Know if a Copywriting Deadline is Doable?5 Easy Tips for Maximizing Your Time