Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy.

Too many copywriters skip this step and it shows in weak copy. Make sure you're not one of them.

I promise that including this step on every project will save you time AND will result in much stronger copy.

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