How Contractors Get Found Online, Straight From Google | Jane Dzielski of Google

Jane Dzielski has spent nearly a decade at Google turning massive datasets into answers about how consumers make decisions. She knows what people type when they need a contractor, and that behavior is changing fast. In this episode she breaks down search, reviews, ads, and AI for the home services industry. Contractors will walk away seeing their own marketing differently.

In this episode you will learn: Why showing up in fewer searches can win you better clients The one thing customers search for most, and why leaving it off your website costs you jobs What AI can and cannot read in your Google reviews The way your paid ads and organic results boost each other Which type of content to make first when you can only make one Resources: Learn more about Jane's work here.